Advertising on our web site

day-tripper.net began as a part time web magazine for wine buyers visiting Calais 3 or 4 times a year. Public interest and the many e-mails received saw it develop rapidly. Pages on tobacco and price surveys have added to the appeal of the site. A message board has proved popular, and our campaign against the excesses of HM Revenue & Customs has generated considerable favourable publicity. Pages on the other channel ports have been added and expanded.

We now unashamedly see ourselves as the protecters and champions of the British channel shopper. The founder Mr. David Ash, often appears on radio and television defending the rights of British Shoppers, and together with a network of volunteers provides effective, but free support to channel shoppers who have fallen foul of Customs. The SUN newspaper named him as the "BRITISH BOOZE CRUISE SHOPPERS CHAMPION" in 2002.

People come to our site (40 - 45% bookmark it, and nearly 50% return to look for something else during any given month) because we give a lot of useful information and update it daily. We know from the many e-mails we get that our service is appreciated. If your shop is listed with a link to click through to, it will be looked at in more detail, simply because it provides more information. Remember, people who surf the net are looking for information - if your company has a page to click through to, their interest will be aroused.

It takes along time to get properly listed on a search engine - having been going for over 36 months, we appear on all search engines and have many points of entry. English travellers will not for example, look for "XZY restaurant in Calais" when looking for somewhere to eat when surfing the world wide web (no matter how good your page or web site), they will come to day-tripper.net, the web magazine for channel shoppers and visitors to France.

A single company page is less likely to be found or remembered. We know from our advertisers that despite having their own sites, and appearing on search engines, over 90% of their visitors come to their sites via day-tripper.net. This is especially true for smaller companies.

We really are the web site with visitors. Our claims are not hollow but backed up by our logs which we uniquely publish (Hits). This is why we do not use terms like "Official", "the leading portal" etc.

Day-tripper.net concentrates on the practical side of things, rather than tourism, thereby providing a unique service to the public.

By responding to the many e-mails we get on a wide range of subjects and then publishing the results of our research for others to see, we are in touch with our users and give them what they are looking for. Our site is relevant to our visitors.

Our audience is highly targeted (British shoppers and short stay visitors to Channel France). We know from our logs that over 95% of our visitors visit the site during normal European waking hours (a large number of visitors between midnight and 7.00am indicates American visitors).

We analyse our logs in house, and can provide detailed information on the number of times your advert or page is requested or seen. We are totally transparent and have nothing to hide.

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